Event Publicity

Often the success of an event can be attributed to good planning and successful publicity efforts that take place before the event. Below are some guidelines about how to best publicize your event to increase awareness and attendance and make sure the event accurately represents Northwestern Law and any other sponsors.

Please notify Kathleen Gleeson before you agree to be a co-host or sponsor and begin organizing or publicizing any events for outside organizations or groups.

BEFORE THE EVENT

EsqwireCentral Calendar
Before creating or requesting any other publicity materials you must first post your event on the Esqwire Calendar. Go to the Esqwire Submission page and follow the submit event instructions. Your posting will appear in a number of places, including:

The weekly calendar on Esqwire's homepage during the week of the event
The Northwestern Law homepage on the day of the event
The Atrium plasma screen and wall mounted electronic directories on the day of the event (if the event is taking place at the Law School)
The daily morning Esqwire e-mail on the day of the event

Listserv e-mails
You can use the Northwestern Law listservs to publicize your event to internal audiences.

No broadcast e-mail should be sent until the event or announcement has been posted on the Esqwire Calendar.
Broadcast e-mails are limited to one per event/announcement.
Any broadcast e-mail sent by faculty or staff should include the Northwestern Law banner. For information about how to incorporate the banner contact the Communications Department, law-communications@law.northwestern.edu.

Press Releases and the News & Events Web Page
Press releases are used to publicize announcements or events to a wider audience outside the Law School. Please contact the Communications Department at law-communications@law.northwestern.edu to request a press release about your event or announcement. Releases are posted on our News & Events Web page.

Northwestern Law Stationery and Letterhead
Stationery with the Northwestern Law logo and letterhead can be used to create simple publicity materials such as letters, invitations, flyers, schedules, etc. You can obtain reams of stationery from the Copy Center in the Searle Building, 320 East Superior Street. You must explain to them that you want Northwestern Law letterhead. If you only say only letterhead they will tell you that they do not have any.

AALS Mailing Labels
If you have worked with the Publications department to create a publicity publication (such as a brochure, save-the-date cards, invitations, etc., and your target audience is academics at other law schools, you may want to order mailing labels from the AALS. Please visit the AALS Web site if you are interested in sending publicity materials to any law professors.

Posting Flyers and Posters
Flyers and posters announcing Law School-specific events can be placed in mailboxes or posted on bulletin boards or other locations around the Law School. Masking tape must be used when posting flyers on windows or painted walls. Do not tape flyers to any wood surface, and remember to remove flyers after the event has ended.

Atrium Banners
Banners can be used to recognize outside sponsors and to publicize events. To request a large banner with the Northwestern Law logo to hang from the Atrium walkway, contact Joanna Wilkiewicz.

Request a Photographer
We often post photos from various Northwestern Law events on the Web or include them in marketing materials and/or newsletters. To request a photographer for your event, contact Joanna Wilkiewicz.

DAY OF THE EVENT

Easel Signs
Special event easel signs can be obtained from the Office of Special Events. Easels include plastic sleeves that can hold 8.5" x 11" fliers. Print information about your event on a regular sheet of paper and insert it into the sleeve. Signs should be placed at entrances to the Law School and/or in front of the room where the event is taking place.

Northwestern Law Podium Sign
Podium signs are particularly important if photos are being taken of speakers at the podium. Podium signs can be obtained from Brenda Givens. They should be placed on the podium in the room where the event is taking place.

Name Tags
Name tag badges with the Northwestern Law logo can be obtained for any Law School event. Contact Joanna Wilkiewicz to obtain sheets of the name tags and instructions about their use. Sticky name badges are available through the Fedex/Kinko's copy center in the Searle building.

Name Tents
When organizing an event where panelists will be speaking it is important to provide easily visible name tents so that your audience can identify speakers. The Office of Special Events can provide plastic name tag holders and you can download the standard template online on our Template page.

More information
For more information about publicity materials that are not included here, please contact the Communications & Marketing team at law-communications@law.northwestern.edu.